Meet Erica Dickerson
Strategy with soul. Wellness on your terms.
Erica Dickerson has lived many lives—and worn them all boldly. From starting her acting career as a child to building seven-figure brands, from global beauty director to co-host of the chart-topping Good Moms Bad Choices podcast, she has always been driven by equal parts creativity and ambition. A true multi-hyphenate creator, Erica has built a career that defies the boxes women are so often placed in.
Her breakthrough came by doing the very thing women are often told not to do: being fully herself. By sharing her struggles, truths, and not-so-good real-life experiences on Good Moms Bad Choices, Erica built a global community rooted in authenticity. That vulnerability not only brought her success—it led her deeper into wellness.
As co-founder of The Good Vibe Retreat, she has created more than 23 international experiences that guide women back to themselves through community, healing, and embodied freedom. With over a decade of experience as a global beauty executive and a practice rooted in healing, Erica’s gift is blending strategy with soul. A Wellness Architect, if you will, she curates retreats, mentorships, and live events that help women unlock confidence, clarity, and connection to their own truth.
Known for her direct yet nurturing style, she is both truth-teller and guide, holding you accountable while reminding you to rest. This is the ethos of Good & Well: designing a life that feels good to you, and living well on your own terms.
Let’s build what’s next.
For the woman ready to turn clarity into action, 1:1 mentorship brings honest conversation, entrepreneurial guidance, and grounded accountability together. For the woman who needs space to rest and reconnect, a retreat offers time away from the everyday to return to herself.